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What software really costs
Your software bill
is not fixed. It compounds.
Every figure on this page is a published list price you can check yourself, run against the software industry's own measured renewal inflation. We invented none of them, and one of the three examples ends with us telling you to keep what you have.
Run this on your own invoice
→
WHAT THE RESEARCH SAYS
12.2%
average annual rise on enterprise software, about five times consumer inflation
79%
of IT leaders met a price rise at renewal in the last twelve months
+6%
Salesforce list price increase, August 2025
PUBLISHED LIST PRICES · CHECKED AUGUST 2026
These are not our numbers.
Taken from the vendors' own pricing pages. Open them in another tab and check as you read.
PRODUCT AND TIER
LIST PRICE
PER MONTH IN EURO
ONE-OFF FEE
HubSpot Sales Hub
Starter
$7 / seat
€6.44
none
HubSpot Sales Hub
Professional
$90 / seat
€82.80
$1,500 onboarding
HubSpot Sales Hub
Enterprise
$150 / seat
€138.00
$3,500 onboarding
Salesforce Sales Cloud
Enterprise
$175 / user
€161.00
none
SOURCES
hubspot.com/pricing/sales: per seat, billed annually
salesforce.com/sales/pricing: Enterprise, billed annually
Vertice SaaS Inflation Index 2026: 12.2% average annual rise
CONVERSION
US list prices converted at $1 = €0.92, August 2026. Vendors publish in dollars, so your bill moves with the exchange rate too.
THREE COMMON SET-UPS · FIVE YEAR TOTALS
The same sum, three real set-ups.
Each one uses a real product at its published price, grown at 12.2 per cent a year. The first is close enough that we would tell you to stay put.
4 PEOPLE
TOO CLOSE TO CALL
HubSpot Sales Hub
Professional · €82.80 a seat
Stay where you are.
At four seats the licence has not grown enough to pay back a build. Keep HubSpot, and talk to us again when you hire.
Licence, five years
€26,700
Built with us, five years
€25,900
DIFFERENCE, EITHER WAY
€800
12 PEOPLE
BUILD IT
Salesforce Sales Cloud
Enterprise · €161.00 a user
The seats now cost more than the build.
At Enterprise pricing twelve users cost €23,184 in year one alone. A system built around your process costs less than that over five years, twice over.
Licence, five years
€147,900
Built with us, five years
€42,000
YOU KEEP
€105,900
25 PEOPLE
BUILD IT
HubSpot Sales Hub
Professional · €82.80 a seat
Every hire adds a licence, forever.
The build does not grow with your headcount. The licence does, and it compounds on top of the renewal rise every single year.
Licence, five years
€159,800
Built with us, five years
€67,900
YOU KEEP
€91,900
THE PART NOBODY QUOTES YOU
The price you sign is not the price you pay.
A licence quote is a year one number. The renewal is where the cost actually lives, and it moves in one direction.
12.2%
the average annual rise on enterprise software, around five times consumer inflation
79%
of IT leaders met a price rise at renewal in the last twelve months
+6%
Salesforce raised list prices across most plans in August 2025
ONE HONEST CAVEAT
This compares the cost of licensing a general product against building only the parts you actually use. If your team genuinely uses most of what HubSpot or Salesforce does, keep paying for it. We are comparing cost, not features, and we will say so on the call.
The next step
Send us one licence invoice.
We will run this on your numbers.
The invoice and your seat count is all it takes. You get the same five year comparison with your figures in it, and an honest answer, before anybody talks about building anything.
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